Friday, May 9, 2008

20600370 Entry # 9



How To Unlock Your Company's Creativity





It's all about innovation- Innovation implies new stuff; new stuff implies growth; and growth implies higher stock prices and beach houses in the Hamptons. Success is an outcome of new fresh and new ideas. Most big companies have already recognized the significance of innovation. That's why big companies such as IBM are willing to pay up to 30~40 thousands dollars for 2 to 3 day "master classes" on innovation to Rowan Gibson - co-author of "Innovation to the Core." Below I summarized some tips for successful incouragement for innovation in a company:

First, start scheduling a group innovation stretergy session (even if it means meeting on Weekends), encourage and reward thire new ideas by bonus pay, extra vocation time or other.

  1. "Knock down the walls" to connect people from different departments and make your company cross-functional. Only in that atmosphere of familiarity and friendlyness would you be able to build a creative team.
  2. Rip apart the assumption that hold you back.
  3. Make it clear for your team what they know or what they own. Defining those parts will help to generate innovation and free thinking.
  4. Understand that innovation is not one-off conversation but it should be persuited. "To wit: Manhattan-based Fahrenheit 212--a consulting firm with clients such as Gucci Group, Diageo (nyse: DEO - news - people ) and Warner Music--aims to inculcate innovative thinking by running a three-day, off-site meeting every three months."
  5. Let everybody contribute.

In Pictures: Six Tips For Fostering Innovation At Your Company - this book could be a useful guide for company leaders and enterprineurs to develop innovation and creativity within a company.

.Souese: http://www.forbes.com/leadership/innovation/2008/04/01/innovation-netflix-blockbuster-ent-manage-cx_mf_0401innovation.html

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