Gap weathers sales slump
As the article stated, although profit has rose, the revenue has once again declined.
Having researched about GAP, this article grabbed my attention quickly.
The article continues on to talk about Murphy, the current CEO, has been able to manage the inventory somewhat. Yet GAP faces the most tragic problem involving the clothing business. They are falling behind in the trend. Constantly declining from 2000, it almost seems like GAP is going to bust. Although they have Banana Republic and Old Navy, and they have the most outlets in the world, they are just not raking in the money.
There may be a way for GAP to swim out of its current situation but I believe it's going to take a lot more than a couple of years due to the fact they have to do so much R & D and catch up with the fashion trend of the current generation.
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