Russia to become Adidas’s biggest European market
Adidas –Chinese axis and Russian axisChinese economy has rapidly developed during the past several decades. Many companies from all around the world moved their manufacturing facilities to China to save on labor cost. But the situation has changed and risen labor costs make companies such as Adidas shift their manufacturing operation away from China to Vietnam, Cambodia and Laos.
The vast Russian market always attracted attention of many companies from different industries. The German sportswear manufacturer tried to increase its share through the promotion of Champions League Final in Russia. It expects to cut the lag from Nike ‘counting on its 50% annual growth in China and Russia’. Also Adidas predicts US$ 1 billion sales in Russia making it the largest market in Europe
The vast Russian market always attracted attention of many companies from different industries. The German sportswear manufacturer tried to increase its share through the promotion of Champions League Final in Russia. It expects to cut the lag from Nike ‘counting on its 50% annual growth in China and Russia’. Also Adidas predicts US$ 1 billion sales in Russia making it the largest market in Europe
Reference: http://russiatoday.ru/business/news/25024
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