The strategy of conglomerate faced saturated market and matuarity period.
-Ford posted a $100 million profit for the first quarter, largely on new hit cars and strong sales outside the U.S.
Ford is very old and very big company. We can call it as conglomerate. The market of ford in U.S.A, that is a car market, is saturated and is in the matuarity period. There has been the strategies of Ford that overcome this situation. First, they cut the cost. They employ lower labor and close the factory with decreasing of market share. Next one is that they segment their coustomer and focus on their star product. That were SUV and Truck. They do focus on these market, and they can earn a lot of money from these. And last strategy is that they make new market. Because the car market of U.S.A already in the maturarity period, they turn their face to other market, Europe, South America, and Asia. Especially markets of South America and Asia are in the rapid growth period. So from now on, they can get more money from these market than now. I think they do great job. Their strategies have been appropriate and have worked great. I think Ford can recover their top position of car market in the world soon.
from: http://www.businessweek.com/lifestyle/content/apr2008/bw20080424_757866.htm
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