We live in the era of the Internet and hi-technology. And I think all of us got at least once marketing e-mail as inevitable part of subscription.
Below is article with 100 words wich shoulnd NOT use in "good" marketing e-mail subject line.
Read them and compare with what at times arrives into your e-mail box.
It would be very interesting to get similar artice in Korean from well know Korean e-marketer just to see differences in opinion.
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The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either)by Jordan Ayan
If you've ever heard George Carlin's famous "Seven Dirty Words" (http://en.wikipedia.org/wiki/Seven_dirty_words) you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked.
Here is a list of 100 more that you should avoid using as well:
Top 100 words NOT to use in your subject lines:
100% free
50% off
act now
all words that relate to sex or pornography
all words that related to cures or medication
amazing
anything that looks like you are YELLING
apply now
as seen
as seen on Oprah
as seen on TV
avoid
be your own boss
buy
call now
cash bonus
cialis
click here
collect
compare
consolidate
contains $$$
contains word "ad"
credit
Dear Friend
discount
don't delete
double your anything
double your income
e.x.t.r.a. Punctuation
earn
earn $
earn extra cash
easy terms
eliminate debt
extra income
fast cash
financial freedom
for only
for you
FREE
free
free access
free gift
free info
free instant
free offer
free samples!
friend
g a p p y t e x t
get
get out of debt
hello
herbal
hidden
home based
hot
information you requested
instant
levitra
life insurance
limited time
loans
lose
lose weight
lower your mortgage rate
lowest insurance rates
make money
medicine
mortgage
multi level marketing
notspam
now only
numerical digits at the end
offer
online degree
online marketing
online pharmacy
only
open
opportunity
promised you
refinance
removes
reverses
satisfaction
search engine listings
serious cash
starting with a dollar amount
stop or stops
teen
undisclosed recipient
valium
vicodin
winner
work from home
xanax
your family
Your own
You're a winner!
Jordan Ayan is the CEO of SubscriberMail (www.subscribermail.com), an email marketing services and technology provider.
Tuesday, April 22, 2008
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