Samsung Electronics Co., the world`s largest maker of flat-screen televisions, yesterday unveiled a "smarter" television set which it says offers a glimpse of TVs of the future.
"The Pavv Bordeaux 750 is a key product that combines Samsung`s TV and semiconductor technologies," said Kevin Lee, an executive at Samsung`s digital media business unit.
"On top of regular TV functions, the new set contains content, and can play multimedia content stored in portable memory devices or desktop computers," he told reporters in Seoul.
"We believe that televisions will become much more than what they are now, delivering a whole different kind of multimedia experience to our everyday lives," Lee said.
According to Samsung, the new product has three distinctive features. The "Contents Library" offers customers a selection of pre-loaded tips and information, ranging from 30-minute yoga exercises, English education programs for children and recipes. It can be updated and expanded via www.pavv.co.kr
Customers can also watch videos on YouTube, a popular U.S. website for user-created content, as well as access real-time information on stocks, weather and news through the TV`s Power InfoLink function.
Users can watch multimedia content stored on USB memory sticks or link the TV to a desktop computer to view data.
The new model boasts the same design features as the previous Samsung TV models, branded Crystal Rose in Korea, Touch of Color in the United States and Crystal Design in Europe.
The product will be launched in the United States later this week, with a locally adjusted Contents Library, and in Europe later this month.
Prices are set at about 2.7 million won ($2,715) for a 40-inch model and 3.5 million won for a 46-inch one.
By Lee Sun-young
(milaya@heraldm.com)
"The Pavv Bordeaux 750 is a key product that combines Samsung`s TV and semiconductor technologies," said Kevin Lee, an executive at Samsung`s digital media business unit.
"On top of regular TV functions, the new set contains content, and can play multimedia content stored in portable memory devices or desktop computers," he told reporters in Seoul.
"We believe that televisions will become much more than what they are now, delivering a whole different kind of multimedia experience to our everyday lives," Lee said.
According to Samsung, the new product has three distinctive features. The "Contents Library" offers customers a selection of pre-loaded tips and information, ranging from 30-minute yoga exercises, English education programs for children and recipes. It can be updated and expanded via www.pavv.co.kr
Customers can also watch videos on YouTube, a popular U.S. website for user-created content, as well as access real-time information on stocks, weather and news through the TV`s Power InfoLink function.
Users can watch multimedia content stored on USB memory sticks or link the TV to a desktop computer to view data.
The new model boasts the same design features as the previous Samsung TV models, branded Crystal Rose in Korea, Touch of Color in the United States and Crystal Design in Europe.
The product will be launched in the United States later this week, with a locally adjusted Contents Library, and in Europe later this month.
Prices are set at about 2.7 million won ($2,715) for a 40-inch model and 3.5 million won for a 46-inch one.
By Lee Sun-young
(milaya@heraldm.com)
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Thought
Thought
Samsung offers new type of TV set. They said that they will offer glimpse of the future. They said their new TV will provide a whole different kind of experience. And I believe it is only a start. We will see super multimedia which will enable us to have future experience. Making good product is still important, and advertising that product is still important. However, in my opinion, it is most important to create consumer experience with product. Consumers do not want to buy ‘just product’. They would go to buy other companies good if theirs have more contents and special customer service and all that. Creating customer focused experience is one of the key to success in business.
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